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October 26, 6: Last Updated October 27, More critically, Shaw was losing conventional cable customers to Telus Corp. Shaw already had sunk millions into developing its own IPTV product by the time Zoran Stakic, its new chief technology officer back then, met Comcast Corp.
Comcast had recently launched a cloud-based TV product called Xfinity X1 and was in the early days of licensing the technology to other companies. Their interaction led to Shaw becoming the first international player to license the X1 platform. Three years later, Rogers Communications Inc. And while foreign ownership rules prevent U. Comcast is coming to small screens north of the border at a tough time for TV providers, whose revenues have shrunk over the past two years, partly due to cord-cutting customers.
Overall revenue dropped 2. Between and , Bell overtook both Shaw and Rogers to become the largest TV provider, gaining nearly , subscribers for a total of 2. Telus, meanwhile, nearly doubled its subscribers to one million in the same period. Shaw lost its top spot and , customers and Rogers fell to third with , fewer subscribers. Comcast had a roadmap that you just had to bet on it because you loved what they were doing with it there.
It took Rogers another year and a half to reach the same conclusion. It has not yet released a timeline for launching X1. Revitalizing the cable business is just the beginning of what Comcast hopes to offer over the X1 platform, known for its voice remote and use of machine learning and artificial intelligence. Comcast, which pushes software updates to the platform at least every two weeks, envisions X1 as the hub for smart home technologies such as security and monitoring. In this arena, it will compete with major players like Google Home and Amazon.
Comcast has thousands of engineers working on the product and a critical mass of customers that makes continuous innovation even more attractive, he said. Critically, X1 pitches itself as a solution for the entire home, Bruno added, opening up the door to new revenue streams. It also lets users switch seamlessly between Netflix, YouTube and the closed cable system. Telus, Bell and Cogeco TV systems also do this.
They appeal to those who see the value of TV service overall, not the ones that are cord cutters or seriously considering cutting the cord. In a conference call with analysts this month, Rogers chief executive Joe Natale said X1 will be able to curate all the content a customer could want. He plans to strike agreements to add other streaming services to the platform. The new platform could reduce customer churn and help cablecos gain subscribers from their competition, Taylor said.
Shaw has already seen the tide turn on its cable fortunes. In the quarter ending May 31, it added cable TV subscribers for the first time in seven years, a turnaround it credits in part to the new TV product sold in tandem with its high-speed internet offering.
The trend continued last quarter with an additional 5, cable subscribers in the period ending Aug. He sees it as a benefit to have uniformity in the battle between cablecos and telcos. Our competitor had a very good video product.
We think we now have the best video product. Of course, the battle lines will be redrawn again when the traditional telephone companies release their next platforms, Little said. Shares slip despite lender beating expectations. Rally in forward prices is a lot more remarkable than spot prices. Shipping a minimum-cost Model 3 right away 'would cause Tesla to lose money and die,' Musk said. Adding luxury features to the car is designed to generate cash. It is important to connect with Canadians on the channels they are using'.
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