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The journey to becoming a Product Manager is often unconventional, but it becomes all you focus when you determine it is for you. Jon discusses the two most common paths, MBA and startups, while also exploring alternate opportunities that have proven equally as successful. He includes real world examples that will focus on the unique benefits of each option.
Everyone's path is unique, and there is no one right way but there is a way that may be better for your situation. Joining a company as a new product hire is an exciting opportunity to kickstart or fuel your product career.
Ramping up to start owning the company goals and building a product is an incredible trajectory. In this talk, Harbani Malhotra talks about the attempts to lay out recommendations on how to go about this new journey you have embarked on. Click here to refresh the feed. A Product Manager is often referred to as the CEO of the product; Ahmad Weshahy, Product Manager at Google, talks about a different view on this analogy and why it might not be the most accurate description.
Ashwini Lahane, Product Manager at Amazon, talks about transitioning into Product Manager roles and taking it a notch up by thinking like a marketer. She discusses the importance of marketing tactics for Product Managers and the traits of a good Product Manager. She also shares her insight on how Product Management and Product Marketing fit together. How to build great roadmaps? Great roadmaps require right trade-offs, right prioritization, strong execution rigger and above all success metrics.
A strong roadmap is your channel to success. Sudha talks about how there is no one size that fits all, but there are certain techniques that can help you get there. Every company is different. Every team is different. Every Product Manager is different. In Carly Robinson's two years working at Slack as a Software Engineer building features for Enterprise Grid, she's had the opportunity to work with several Product Managers with distinct styles and varying levels of experience.
Her talk explores challenges her team encountered working on high impact, cross functional projects in a hyper growth startup environment. She hopes to empower listeners with knowledge that will improve their abilities to lead Engineers and actualize projects while avoiding some of the mistakes they encountered along the way. Whether you are the first Product Manager at a fast growing consumer startup or one of many Product Managers at a big internet company, the time eventually comes where every Product Leader is forced to ask "How are we going to make money with this thing?
In this talk, Rahul shares his insights on the right mental models to use to help you attack the problem. He uses examples from his career and from large revenue generating products in the market to help you build a rubric. He will aslo share a basic framework to attack any monetization product problem. Machine Learning, ML, is a powerful tool for creating dynamic, personalized experiences.
But a truly useful ML-based product cannot be created without the right UX and insightful human intervention to avoid embarrassing mistakes. Power of your product is not the Machine Learning model but how thoughtful you were in creating value and making every interaction useful. While building Smart Replies in LinkedIn Messaging, there were numerous ways where Arpit's team enhanced the product using human intervention and Machine Learning models. A Product Manager is often referred to as the CEO of the product; Ahmad will talk about a different view on this analogy and why it might not be the most accurate description.
What do machine learning products need? Devdatta Gangal from Uber talks about Machine Learning ML and how it has gone from research and engineering to consumer products.
He discusses the role of a Product Manager in building ML-powered consumer products and shared his experiences. He also explains how there is no playbook for a Machine Learning Product Manager. It is often said that a great idea is worthless without polished execution.
In this talk, Akshay explains some tactics for executing your ideas within an organization. This could be as simple as a new feature that you want to build, or something as complex as a total priority shift. As a Product Manager, you don't have the luxury of authority for forcing a team to do something.
In many cases, the teams that you need to convince may not even be in your organization. This talk touches on some techniques that you can use to turn your ideas into a reality. To be successful, IoT products require a new breed of Product Manager capable of managing an end-to-end solution from a business and technical perspective.
Daniel discusses why IoT products are a big opportunity for Product Managers, and also points out the complexities involved in building IoT products. Daniel introduces the building blocks of the IoT technology stack from a Product Management perspective, including smart devices, cloud platforms, and cloud applications.
He also describes how these components fit together and introduce the IoT Decision Framework, a strategic framework to guide Product Managers in decision-making around IoT technology, business, UX, security, and more.
Groundbreaking technologies like neural-net algorithms, along with the ability to run much more powerful computation, started a new era in Machine Learning. We're now able to use Machine Learning for products in ways we could only dream about and companies from all around the world are starting to seize the opportunity. Ronnie Falcon from Google talks about the role of Machine Learning in the industry, what every Product Manager needs to know about Machine Learning and how Product Managers contribute to Machine Learning based products.
How do some Product Managers drive innovation while others get mired in the day to day? The answer cuts to the core of product management: Alexander Lovell, Director of Product Management at Salesforce, will talk about how to be a true Product Leader by separating the urgent from the important, balancing today's demands against tomorrow's goals, and realizing nothing is indispensable - but everything has consequences.
From initial meetings to launch and press events, this candid talk gives a behind-the-scenes look at the entire process. E-commerce is not just for retailers anymore.
Brendan Foley, Head of Product at Atlassian, talks about the major trends driving e-commerce today across B2C and B2B and the key areas on which Product Managers must focus across the e-commerce funnel: Making good decisions is a Product Manager's secret weapon. Every day a Product Manager makes macro and micro decisions that enable their teams to design and build. It is uniquely their job because Product Managers tend to have the most context in a company.
Join us for a walkthrough of the rise of social and mobile free-to-play gaming and the evolution of the Product Management role within it. Curious about what companies are looking for when hiring Product Managers? Companies may have different approaches as to what they place more emphasis on. Angeli talks through some core skill sets a Product Manager is evaluated on and how to assess your own skill set to determine company fit.
The quicker you ramp up in a new project or new company, the sooner you will own your product. While this is true, it is important to build the right foundations during your onboarding period to set yourself up for success. Putting in the effort and time investment up front will pay dividends throughout your tenure.
Listen to Alice Liang, from Lenda, for 5 things that you should never miss when you join a new project or company. Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.